Alain Tadros joined Metro Inc. in 2016 as Vice President of Marketing. Today, as CMO and a member of the Executive Committee of Metro Inc., Alain leads the Marketing, Loyalty, Customer Service, eCommerce and Digital Strategy teams, for all divisions of this leading Canadian food & pharmacy retailer with more than 1,600 stores and $22B in annual sales, including the Metro, Super C, Richelieu, Adonis, Ami, Jean Coutu, Brunet, Metro Ontario and Food Basics banners.

Mr. Tadros, a graduate in business administration from Concordia University (John Molson School of Business), has over thirty years of marketing and retail experience in both Canada and the United States.

Prior to joining Metro, he spent many years managing advertising agencies, notably, as co-founder of EM Agency and as President & Chief Operating Officer of Publicis Worldwide Québec. In 2015 he was named Marketing Personality of the Year by Infopresse and recently received the 2025 Marketer of the Year Award from Strategy Magazine.

He has served as director and chairman of the board of directors of the Association of Creative Communication Agencies (formerly AAPQ) and, as a member of the board of directors of Tuango.
He currently serves on the board of directors of The Association of Canadian Advertisers (ACA) and La Presse, a leading French language digital news publication.

Tim is the Vice President of Strategy at Publicis and has spent more than 20 years in advertising, working with some of the world’s most iconic brands at leading agencies in London, Toronto and globally.

Originally from the UK, Tim has worked with clients including, TELUS, Tim Hortons, Volvo, Subaru, Interac, Vodafone, Marks and Spencer and is currently on the leadership team partnering with Rogers.

Maja Neable joined TD in January 2024 as the Chief Marketing Officer for Canada. (internally "SVP and Head of Marketing, Canada") She leads marketing strategy and execution across Canadian TD businesses: Personal Banking and Payments, Business Banking, Wealth, and Insurance.

Maja is a progressive marketing leader, with a passion for building great customer experiences and driving business growth, in both digital and traditional channels. She is well-recognized as an innovative, action-oriented, well-rounded business executive, with over 20 years of international experience.

Prior to TD, Maja led various marketing teams at BMO, most recently as the North American Chief Marketing Officer, Banking and Chief Data & Analytics Officer, Marketing. Maja has held senior roles across U.S., Canada, and Europe in a variety of industries, including technology (Microsoft and Expedia) and telecommunications (Rogers Communications and Telenor Group). Maja’s leadership across digital & traditional marketing, sales & service, and product development have allowed her to combine analytical and creative thinking to elevate the customer experience, with data-driven innovation across every touchpoint. As a mathematician who loves creativity, this combination of left and right brain is what has guided her career.

Maja led her teams to win over 10 CMA awards including "Best of the Best" award in 2023, and two gold Lions at Cannes Lion, considered "Oscars of Marketing". She was nominated as one of the Top 10 Global CMOs at 2023 Cannes Lion.

Maja is passionate about diversity, equity and inclusion. She sits on TD’s enterprise council for Inclusion, Diversity and Leadership (IDLC) and chairs the IDLC for Transformation, Enablement and Customer Experience (TECE). She sits on the Board of Soulpepper Theatre and is Vice-Chair of the Board at Skills for Change. She holds a B Math degree from the University of Waterloo, and an MBA from IMD, Switzerland. She lives in Toronto with her husband and two sons, and enjoys skiing, running, and reading.

Jonelle Ricketts is Head of Marketing for IKEA Canada, a world’s leading home furnishing retailer. For nearly 50 years, Canadians have welcomed IKEA into their homes and they have been strong supporters of the IKEA brand, product range and its vision “to create a better everyday life for the many people”.  

Jonelle started her IKEA journey in 2011 in Canada in the role of Marketing & Advertising Specialist, supporting with campaign creative development and media planning across all owned and paid channels.  

In 2016, she was promoted into the position of Media Manager where she led paid media planning and execution, for IKEA Canada and for IKEA Netherlands a couple of years later. Jonelle went on to join the Ingka Global Communication team in Leiden, Netherlands where she gained valuable experience working as the Global Communication Knowledge & Development Leader, focusing on the development of Communications teams across Ingka and leading the global Communication matrix.  

Most recently, Jonelle held the position of Global Marketing Communication Leader as part of the Marketing Communications team at Inter IKEA Systems in Delft, Netherlands, where she supported the global marketing transformation project and developed a global marketing matrix for retailers outside of Ingka Group.  

Jonelle also brings with her several years of experience in Marketing and Communications supporting other organizations such as BlackBerry where she spent over 10 years on the global brand marketing team and Sephora Canada.  

Her favourite IKEA product is the PAX closet system with KOMPLEMENT interior solutions. As someone who is obsessed with organization, PAX has been a game-changer for Jonelle with its versatility, flexibility, and unbeatable price. 

Jonelle was recently recognized by Strategy as one of the 2025 Marketers of the Year. She was also included in the inaugural Campaign Canada 2025 ‘More Power’ list, recognizing the top 10 Canadian leaders who are using their influence and working hard to find solutions for important issues in the marketing industry. 

Carla Serrano is Chief Strategy Officer, Publicis Groupe and CEO, Publicis NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.

Carla is also President of Le Truc, a center of excellence designed to fuel the organization’s creative offering. In addition, Carla is a member of the Publicis Groupe Directoire +, Publicis Groupe Management Committee and the BBH Global Board.

Carla is constantly looking at ways to reinvent old systems and structures to create better experiences for our talent. She has driven several key initiatives for the Groupe, including

Marcel, our global AI connectivity platform which enables a stronger sense of community and supports employees’ development journeys; as well as Work Your World, which allows
employees to work from any country for 6 weeks a year.

Carla has a true passion about mentoring the next generation and advancing the DE&I agenda. She sits on the Publicis Groupe Diversity Progress Council and is a mentor in both the 4A’s
Vanguard Program and Adweek’s Executive Mentor Program. Carla is on the Effie Worldwide Board of Directors and is a mentor for their Global Marketing Effectiveness Bootcamp. She was recently named one of Crain’s Most Powerful Women in New York and Ad Age’s Women to Watch.

As Chief Commercial Officer of Knix, Nicole is one of North America’s most principal commercial executives, leading innovation in marketing in an ever evolving landscape of technology and consumer values. Knix is the leading inclusive leakproof intimates and apparel brand in North America. Through innovative design, rigorous product testing and a community-first approach, Knix, and teen brand Kt by Knix, are designed to empower people at every age and every stage to live unapologetically free. 

Prior to Knix, Nicole was CMO at Mejuri, the category-defining fine jewelry brand, designing everlasting luxury pieces for everyday wear and redefining the way women purchase jewelry—for themselves. During her 4 year tenure at Mejuri, Nicole experienced 4 years of double digit revenue growth, developed a loyal customer base of 2.3 million customers- shipping over 5 million shipments across 97 countries with a repeat rate of 45% in an industry where on average people are buying jewelry once every 3 years. With over 1.2M Instagram followers, Mejuri’s marketing team has a globally recognized community that connects with and grows their audience through both in-person and digital experiences. 

Prior to Mejuri, Nicole was Vice President of Canada at Casper (NYSE: CSPR), where she launched and scaled Casper’s largest international market, establishing the sleep brand globally, and contributing to the IPO. Prior to that, she was a Director at the World Economic Forum in Geneva, responsible for launching the organization’s social media strategy. Nicole is the winner of the ACA Gold Medal 2025, Canada's most prestigious honor for contributions to marketing communications.  

Nicole holds an MBA from INSEAD and an Honours Business Administration (HBA) degree from the Richard Ivey School of Business at The University of Western Ontario.